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Digital marketing is a system that allows you to advertise through any electronic medium. It lets you engage in online marketing through digital marketing strategies such as social media marketing, e-mail marketing, PPC (pay-per-click) advertising, content marketing, etc. With the use of digital tactics, technology, and channels, organizations can easily connect with existing and prospective customers. Digital marketing breaks any geographical constraints and encourages you to reach your target audience. Influencing your target audience becomes smoother with the use of blogs, videos, social media channels, and e-mails.

Operating your business becomes efficient since digital marketing is a growing technology that keeps evolving. Keeping track of the revenue, engagement, clicks, and leads is more manageable and available at a single click.

To excel at this skill, digital marketers need to be up-to-date with the new digital trends and technologies that keep hitting the market. Everyone wants to be ahead of their competitor, for which one needs to be open to flexibility in their ideas. With absolute precision, they should plan, design, and creatively implement their strategies.

For the successful execution of a marketing campaign, a digital marketer must possess these qualities:

1. A core understanding of the product, its USP, and the organization’s objectives.
2. A complete understanding of your target audience and how to locate them on the vast internet.
3. In-depth familiarity with digital channels- an insight into where and how to best target your audience.
4. Work experience with these channels to effectively capture the audience and reach out to them.
5. Proper communication skills that involve copywriting and design. Usually, marketers hire specialists for this area, so they direct as well as provide them with a brief.
6. Skills to analyze so the revision and optimizations take place in a top manner.
7. Inquisitiveness to learn more and gain extra knowledge regarding the most advanced tools and the newest trends.

When it comes to Digital Marketing, there can be many types:

Ø  Inbound Vs Outbound

As the name suggests, inbound marketing or ‘pull’ marketing attracts the customers towards it. Marketers develop content such as blogs, videos, e-mails, newsletters, etc. and interested prospects automatically find their way to these. It is specially curated content for specific audiences.

Outbound or ‘pull’ marketing is a technique to send out messages to a large number of people. The information has to be generalized to suit a vast audience. Some examples of outbound marketing are TV/ radio ads, newspaper ads, mass mailing, cold calling, etc. Due to this, the message covers a wide area of people while promoting a product, but usually towards uninterested audiences.

Ø Performance Marketing Vs Brand Marketing

Performance Marketing covers marketing, which promotes sales, lead generation, converting the audience to a prospective buyer, e-mail sign-ups, volume of traffic generated, etc.

Brand Marketing centers more around the brand’s image, designing the brand equity and credibility. There’s more focus on relationship-based marketing and the quality of traffic generated.

• Popular digital marketing channels include the following:

SEO

• Search engine optimization is the process of improving your visibility on search engines when you gain more and more organic traffic. As you gain an insight into how websites rank on the search engine result page (SERP), you can accordingly optimize the website’s content to make sure it ranks well on searches.

SEM

• Search engine marketing is a form of paid advertising to gain more traffic on your websites. Google Ads is the most popular paid search platform that helps to gain audiences and drives them to websites with high intentions.

Social Media Marketing

• Social Media Marketing involves making use of social media platforms such as Facebook, Instagram, Twitter, etc. to stay in touch with your audience. The more engagement you have on your shared content, the further your business progresses.

Content Marketing

• Content marketing is a strategy to curate and distribute engaging content for your target audience, depending on their interests and needs. The exciting content keeps them connected to you and also promotes your content.

Affiliate Marketing

• Affiliate marketing is a commission-led marketing strategy. When you promote a business’ product, and that results in sales, you earn a percentage of the profit. The business pays anyone a commission for sales when affiliated with them.

Email Marketing

• Email marketing constitutes of keeping your existing customers updated through emails and newsletters about new information. Potential customers who have subscribed to the website for the service also receive emails regularly.

Influencer Marketing

• Influencer marketing includes the promotion of your brand or products through an influencer who has an excellent reach due to their social influence. It could be an expert, people from highly reputed organizations, or celebrities.

A digital marketing agency will assess your business and guide you accordingly so that you reach your objectives and goals. They ensure results with the use of appropriate digital skills and technology. They develop strategies aimed at business growth and a wider audience reach.  From analyzing business traffic to converting leads to sales, these agencies handle everything.